Seltech Services - Central Massachusetts IT, SEO, Marketing, Support, and Consulting

Who We Are

Small Business Owners rely on their Information Technology. It needs to be safe, secure, compliant and working. This platform enables your small business to stay competitive. Does your IT consultant take an active role in helping you succeed? Do they ask the right questions? Do they offer timely and sound advice to keep your technology working? Do they provide you with information to make efficient business decisions? Seltech Services has a small dedicated team of professionals to handle these issues for you. Seltech offers a wide variety of services to make running your business more efficient, more effective and more successful.

How We Can Help

Specialization
Seltech provides a Specialist to accomplish the required task. This frees up your existing manpower and acts as a temporary employee.

Development
Seltech will develop your plan, implement and install it to maximize the benefit to your company.

Consulting
Seltech will work with you to research your business, take the guess-work out of the equation and implement the most effective solution to complete the task.

What Others Say About Us

Running my own practice, I know the value of my time. Seltech handled my IT issues as they arose and brought me into HIPAA compliance. I don't have to concern myself with keeping up with technology and updates. Seltech does it for me.
Dr. J. Stone - Rivers Chiropractic

They created our E-commerce site, dealt with the credit card companies, vendors, shipping, and trained us how to do business effectively on the web. We've increased our business 25% in just months thanks to Seltech.
Richard Vinacco - Bedrock Supplies

Hardware/Software Support

Seltech Services offers certified A+ Technicians who provide both on-site and remote services to get your systems back up and running quickly. We inspect, troubleshoot and report our findings in documented advice with improvement recommendations. Seltech offers quick turn-around on necessary hardware and component replacement along with PC tuning and optimizations. Virus removal is a Seltech specialty. We will also work with your appointed software vendor to get your current or appointed specialized system running trouble free.

Search Engine Optimization

A properly optimized website is probably the single most successful investment strategy available to improve your online visibility and increase the number of visitors driven to your site. Search Engine Optimization seeks to increase and better your the chances of a sale or service being advertised in your website. If your customers can't find you in their first page of the initial search results, you are losing out. A properly optimized site brings you higher listing in the organic search results based on a multitude of changing algorithms and parameters. Seltech offers specialists who stay on top of these changing trends to maximize your ranking and exposure.

Cloud, Backup and Security

Seltech Services offer software installation, virus, spyware and intrusion detection solutions. We can create a cloud, remote, or on-site backup system to ensure that your information is safe, secure, and timely. We provide assistance in the designing, deployment, and use of both network and host-based firewalls to keep intruders out and your systems safe. We work with clients to ensure their data and systems meet HIPAA compliance rules and/or other mandates that you may be subject to.

Advantages of Outsourcing

Being a Small Business Owner means being able to be somewhat of an expert in many areas of your work. As the company grows under your direct supervision, most owners come to the point where they realize that they can’t do it all by themselves and select individuals with similar strengths to join them. Many small to mid-sized businesses are eventually faced, hopefully sooner rather than later, with the fact that their Information Technology (IT) needs are falling short of their growth. There are choices in this arena to either promote an existing employee to IT supervisor, hire a full time IT person, or outsource to an IT Specialist.

In a cost conscious world, it is the savvy business owner that recognizes deficits before they arrive and may also recognize the overall cost savings of talent acquisition by outsourcing their IT needs. Not only does Outsourcing eliminate the paperwork and the legal considerations involved in hiring an employee (tax reporting requirements, sick pay, vacation pay, maternity leave, worker’s compensation insurance, health insurance, creating benefit plans, steady salary, managing that worker and so on) it is extremely useful when you know you don’t need a full time web designer, programmer or IT person - you just need a little knowledgeable professional help!

When you Outsource your IT you don't have to worry about trying to keep someone fully occupied in productive, revenue-generating employ. You pay just for specific tasks and help as you need it. You of all people know that when one person wears too many hats that you can’t expect them to know every aspect of every task as effectively as a person dedicated to a sole task. Seltech Services is proud of its ability to develop a relationship of trust, expertise, and dependability with our business clients. We spend our time researching and implementing up to date technologies so that we can support you in what you do best - making your small business succeed in all of its diverse ventures.

Current Technology Articles

Technology News of Today

Facebook Rolls in Mobile Ad Dough

Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. "The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year," said Andreas Scherer, managing partner at Salto Partners.

Foursquare Upgrades App, Transitions Check-Ins to Swarm

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.

5 Content Questions to Guide Your Site Redesign

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.

The Slow but Steady March to the Cloud

The cloud is an idea that actually has been with us for many years before we gave it the name "cloud." All of a sudden, it is growing into a large and important space. Most companies are dipping their toes in the cloud -- however, many corporate customers are going only so far. Why the delay? Fear of the unknown is one reason. No doubt the cloud is going to be the way we do things in the future.

Listing Management: The Required Foundation for Local SEO

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.

Good to Gooder

So far, Satya Nadella's moves as Microsoft CEO echo the teachings of Jim Collins' 2001 best seller, Good to Great. It's about how and why some companies wallow in mediocrity and others operate at several levels of magnitude higher than their peers -- think Apple for one and Salesforce for another. Nadella has done a good job of articulating a vision for Microsoft, a Collins fundamental.

Pay TV Could Find a Silver Lining in the Looming OTT Cloud

The video content industry long has relied on pay-TV services as a significant revenue source, but digital technologies -- namely OTT services -- are impacting pay-TV rights and revenues. Nearly two-thirds of U.S. broadband households now own one or more devices capable of delivering online content to TV sets, and younger viewers have altered their video consumption habits accordingly.

Microsoft's New Direction: One OS to Rule Them All

Microsoft will unify and streamline all its operating systems into one, and emphasize mobility and the cloud, CEO Satya Nadella told analysts in a call Tuesday after the company announced its earnings. In a nod to the growing bring-your-own-device trend, the company's devices and applications also will merge life and work. Microsoft will "consolidate overlapping efforts," Nadella said.

Tim Cook Reveals Apple's Plan for World Domination

Strong iPhone and Mac sales droves Apple to achieve record revenue for the June quarter -- quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, which is $1.28 per share and about a 12.3 percent rise in profits. Interestingly, Apple managed to bump up its profit margin, too: Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter

RSS Widget for Website

Site Ranking with SEO

There are two major tools to get your website positioned as close to the top search results as possible, they are Pay-Per-Click (PPC) marketing campaigns and Search Engine Optimization (SEO) strategies. While each tool has its advantages, the benefits of Search Engine Optimization are immense and long lasting. A well planned and managed SEO works for you and your company 24/7 and costs nothing on a daily basis. Pay-Per-Click campaigns require an initial outlay and as the name implies, the results are not free and incur costs that can be unpredictable.

SEO in general terms is the use of specialized strategies and techniques to develop your web page and enhance your position in search results from a range of search engines, such as Google, Yahoo, Bing, etc. A well managed SEO is the single most successful investment strategy modern technology has available to improve your sites visibility and increase the number of visitors driven to your site. Furthermore, with that increased accessibility you will have pages which load faster and a broader cross-browser compatibility. The critical elements to a successful SEO are complete comprehension of the process the search engine uses and the appreciation of the mind-set of your customers/potential clients. Many businesses are concerned with the effectiveness of their SEO or are simply not content with where their listing is in the organic results of the search engines. They understand that websites with a strategically planned SEO program in place are at an advantage and make huge jumps in rankings.

Seltech Services recognizes the importance of unique updated content, proper web site coding, keywords, pertinent links, meta tags, back links and uses the appropriate technology in its optimization process. Seltech knows that roughly 50% of your search engine ranking is based on proper SEO coding and content. A well intentioned coder may use 'black hat' search optimization techniques, improperly or overuse keywords and phrases which may incur penalties in your rank order or worse, your site being removed from listing. SEO specialists are in high demand and are one of the fastest growing specialties within online technology. The variables, algorithms and filters that the search engines employ are constantly evolving and it is crucial to your success to have a SEO Consultant that stays on top of these progressions. Seltech Services is proud to offer a comprehensive, thoroughly researched and well managed SEO and/or PPC campaign to align your business for a successful future.

Disaster Recovery - Are You Prepared?

A workplace disaster can strike anytime with little or no warning. It’s easy to fall into a false sense of security and think that it can’t happen to you. However, depending on the severity of the event it could mean the end of your business - especially if you’re talking about irreplaceable data. Your disaster could be one of many options... a massive power surge destroying critical IT hardware, complete hard drive failure, power outages, sabotage, flood, fire or even theft of the server. Disaster Recovery Planning before the fact can be compared to having life insurance and is the key difference between opening tomorrow or a closed sign on the door. A home for your family or not.

Recovering from an event can be expensive, time consuming and stressful. When disaster strikes, businesses that have prepared and made recovery plans survive with relatively minimal disruption or loss of productivity. Those that have not planned effectively suffer the loss of their customer’s faith and confidence in your ability to resume business as usual. Having a carefully laid out, regularly updated and drafted plan which can be put into action immediately is imperative for the continued success of your business. Your company should have vendor lists and sources for the backup or replacement equipment, contractors and key personnel to get the task under way. Many small offices use specific client software which require the need for installation disks and the registration id’s or keys.

One of the most common areas of disaster vulnerability for small businesses is the loss of their WAN connectivity (internet connection). When your Internet 'goes down' for any reason (forces of nature or simpler threats like the accidental cutting of data lines or equipment failure) the results can be devastating. Any loss of WAN connectivity can have serious and long lasting consequences for your company's daily business activities. Financial transactions, email, customer contact, order placement and processing are just a few of the critical operations affected by your WAN connectivity. Having a functioning WAN system is critical for productive business operation and should be an integral part of your Disaster Recovery Plan.

Seltech Services works with small business owners and their managers to develop a comprehensive recovery plan and evaluate potential weaknesses or shortcomings in the event of a workplace disaster. Seltech Services is familiar with what it takes to get your workplace back into operation. We will provide guidance of your overall set-up but more importantly will ask pertinent questions in order to reveal any aspects of the disaster recovery that had been overlooked. The completed Disaster Recovery Report will not only give you a plan in which we can take an active role in implementing but will offer you and your managers the chance to gain a better understanding of your business. Seltech Services can ultimately help your company to identify ways to maintain and strengthen your presence in the business world.